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There are many details to graphic design that may not be apparent to someone outside of the industry. Choosing colors, fonts and images can often seem simple but this is because people often choose what appeals to them. To take it a step further, there are many nuances to the layout of a marketing piece that have a tremendous impact on it's effectiveness. True graphic design is about creating something that will illicit a particular response, whether it be to convey a message or to persuade a potential buyer.
